Case Study: Sequential Monadic Home Usage Test for Toothpaste Variants in Brazil

This case study demonstrates our ability to address complex research challenges with precision and innovation. By integrating Samanta AI for respondent recruitment, and DoWell Maps for sampling, we enhanced the Home Usage Test’s effectiveness. This approach delivered high-impact insights for the client’s toothpaste launch, tailored to Brazil’s diverse market, and established a scalable framework for future FMCG projects.